Art Marketing Articles
by Owen Garratt
As my Grandma used to say ‘Dance with the one whut brung ya’ (she had, I need to say, excellent grammar and diction; the saying worked better dressed down). It has to do with selling out. And dabbling.
Define your boundaries – it’s the kind of phrase that gets overused to the point of being meaningless, but like most cliches, it holds a powerful truth.
Do you deserve success? For many years, I felt that “If you have to ask…”, which naturally made it a huge impediment to my career!
Going with the flow is one of the most insidious and destructive behaviors of western civilization. And somehow creative types have become the standard-bearers for it.
Ah, the dreaded Artistic Slump. How many times have we sat in front of a blank canvas or empty piece of paper and stalled?
I’ve never met an artist – including me early on – who on some level didn’t buy into the philosophy of Emerson’s theory:“If you build a better mousetrap, the world will beat a path to your door.” Pfhfhfht.
As I’ve had some success as an artist, I get comments about selling out all the time (some earnest, some snide). Art and commerce are NOT mutually exclusive…
Should you sell your art framed? It always seems so expensive, doesn’t it? And you likely have trouble finding ways to offer a reasonable selection.
“So who the hell are YOU?!” I spent close to ten years selling my art door to door. If there’s a harder, more harebrained, more difficult way to do it, I haven’t found it, but I can honestly say that I learned a few things…
Will you be discovered? This is a fantasy most of us have from time to time. It’s kind of like the Hollywood story of the waitress scooped from obscurity and made into a movie star. Uh huh…